Amazon
Meta ads that sell on Amazon, finally measured.
PixlBridge puts a tracked, attribution-tagged link behind every ad, matches Amazon Attribution orders back to the click and sends real Purchase events to Meta's Conversions API.
Services for Amazon advertisers
Advertising technology for brands and agencies that sell on Amazon
Amazon Attribution management
PixlBridge creates and manages Amazon Attribution tags for each off-Amazon campaign through the Amazon Ads API, so every Meta ad that sends shoppers to an Amazon product page is measured without spreadsheets or manual tag generation.
Off-Amazon traffic measurement and reporting
Attributed detail page views, add-to-carts, purchases, sales, new-to-brand share and Brand Referral Bonus, reported per campaign, ad set, ad and ASIN alongside Meta spend, so advertisers and their agencies see the true return of external traffic.
Brand Referral Bonus optimisation
Every redirect carries the advertiser's Brand Referral Bonus tag, turning paid social traffic into referral-fee credits on qualifying Amazon orders and tracking the bonus earned.
Conversion feedback to ad platforms
Attributed Amazon purchases are sent back to the advertiser's Meta account as conversion events, so campaigns that drive Amazon sales are optimised on real buyers. Built for brands, Amazon agencies and growth teams, each in their own secure workspace.
Capabilities
What the Amazon integration does
Tagged redirect links
One short go.pixlbridge.com link per Meta ad. PixlBridge creates the Amazon Attribution tag through the Ads API and appends it at redirect time, so the tag can never be lost by duplicating an ad.
Click capture
Each redirect records fbclid, sets a first-party _fbp cookie, and notes device, browser and normalised IP. In-app browsers are detected and deep linked into the Amazon app on iOS and Android.
Attribution report sync
Amazon Attribution reports are downloaded per workspace on a schedule with a rolling 30-day window. Each order is upserted once with a deterministic event id, so restatements never duplicate.
Matching and CAPI
Orders are tied to the tagged click and posted to your Meta dataset as Purchase and AddToCart with fbc, fbp, IP and user agent. Send a test event from the dashboard before real orders arrive.
Brand Referral Bonus
A workspace-level BRB tag is added to every redirect that does not already carry a tag parameter, so the traffic you pay Meta for also earns Amazon's referral-fee credit.
Per-creative ROAS
Meta spend and clicks joined with attributed Amazon sales per campaign, ad set, ad, creative, day, week, month or ASIN. Blended ROAS, saved reports, CSV export.
Setup
From zero to Purchase events in an afternoon
- 1
Connect Meta
Facebook Login for Business. Choose the ad account and the Pixel/dataset that should receive events.
- 2
Connect Amazon
Login with Amazon. Choose your advertising profile (NA, EU or FE) and the Attribution advertiser.
- 3
Create links
Pick an ASIN and the Meta ad. PixlBridge creates the tag and the short URL; paste it as the ad's website URL.
- 4
Verify
Click the link once yourself, then send a test event to Events Manager. Real orders follow as Amazon reports them.
Engineered for the awkward parts
- Amazon-host allow-list: the redirect cannot be pointed anywhere else
- Zero-database edge redirects with an optional Cloudflare Worker and KV mirror
- Existing attribution fragments (tag=maas) are preserved, never wrapped or overwritten
- Deterministic event ids: one Amazon order, one Meta event, forever
- Encrypted Meta and Amazon tokens with automatic refresh and a needs-reauth state
- Health per job: attribution sync, CAPI send, catalog sync, insights
Frequently asked questions
Do I need Brand Registry?
Amazon Attribution, which reports the sales, is available to Brand Registry sellers, vendors and KDP authors in supported marketplaces. If your Amazon Ads account has no Attribution advertisers yet, enrol first (it is free) and reconnect.
How fast do Amazon purchases appear?
Amazon Attribution is report-based, not real-time. PixlBridge pulls reports on a schedule and keeps a rolling 30-day window; first conversions typically show within 24 to 48 hours and Amazon may restate for up to 28 days. Meta accepts server events up to seven days old, so purchases still count.
What match keys does an Amazon purchase carry?
The click's fbc (from fbclid), the first-party _fbp cookie set by the redirect, the client IP address and user agent. Amazon does not share customer PII, so these browser and click identifiers are what connects the order to the person who clicked.
Can the redirect be abused as an open redirect?
No. Destinations are restricted to Amazon hosts (amazon.<tld>, amzn.to, a.co) both in the API and in the optional Cloudflare edge worker; anything else is refused when the link is created and again at redirect time.
Does it work with the Amazon app on mobile?
Yes. The redirect detects the Facebook and Instagram in-app browsers and uses iOS Universal Links and Android intents to open the product in the Amazon app when it is installed, falling back to the mobile site otherwise.
What happens to links when I pause or delete an ad?
PixlBridge syncs your campaign, ad set and ad catalog from Meta. Links whose ad disappears are soft-deleted so they stop counting against your plan and disappear from reports; reactivating the ad restores them.
Keep reading
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