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Amazon (Coming soon)

Soon: Amazon sales and ROAS for every Meta ad

You'll put a PixlBridge tracking link in your Facebook or Instagram ad. When shoppers buy on Amazon, PixlBridge will show which ad sent them, and send the Purchase to Meta (CAPI) too.

Tell me when it's readyUse it with Shopify today

Coming soon. Meanwhile, PixlBridge works today with Shopify and your Meta ads.

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Amazon in PixlBridge: Amazon sales from your Meta ads, ad spend for Amazon and ROAS, clicks to Amazon, Amazon orders and conversion rate, Amazon sales by day, the Amazon funnel from clicks to detail page views (DPV), adds to cart and orders, top Amazon products, top ads for Amazon and clicks by device
A preview of the Amazon page.

How it will work

One link per ad. That's it.

PixlBridge will make the link for you. You'll paste it into the ad as its website address.

  1. Connect your Meta ads

    Sign in with Facebook and pick your ad account.

  2. Connect Amazon

    Sign in with Amazon and pick your Amazon Attribution account, once Amazon approves PixlBridge.

  3. Make a tracking link for each ad

    Pick the product and the ad. Copy the link PixlBridge makes and paste it into the ad.

What will happen when someone taps your ad

  1. Your adon Facebook or Instagram
  2. PixlBridge tracking linkyou paste it into the ad
  3. Amazon detail pagethe shopper lands on your product

Sale matched to the ad

Then the sale will show up in PixlBridge next to the ad, and the Purchase will be sent to Meta (CAPI) too.

Coming soon.

What you'll get

Amazon sales, connected to your ads

  • Will show Amazon sales and ROAS per ad

    You'll see Amazon sales, Amazon orders and ROAS (what came back for every $1) for each campaign, ad and product, plus your cost per order (CPA).

  • Will open the Amazon app

    Shoppers who tap your ad on a phone will land in the Amazon app when they have it.

  • Will add your Brand Referral Bonus (BRB)

    Each link will carry your Brand Referral Bonus tag, so eligible sales can earn Amazon's referral credit.

  • Will send purchases to Meta (CAPI)

    Matched Amazon purchases will be sent to Meta through the Conversions API, so your ads can find more Amazon buyers.

  • Links that will only go to Amazon

    A tracking link won't be able to point anywhere else.

  • Will show honest numbers

    Amazon numbers will count only the sales that came through your ads. Your real Amazon total is higher.

For brands and agencies

Advertising tools for brands that sell on Amazon

Each brand or client will get its own secure workspace.

Coming soon.

Amazon Attribution management

PixlBridge will create and manage Amazon Attribution tags for each off-Amazon campaign through the Amazon Ads API, so every Facebook or Instagram ad that sends shoppers to an Amazon product page is measured, without spreadsheets or hand-made tags.

Off-Amazon traffic measurement

You'll see detail page views (DPV), adds to cart, purchases, Amazon sales, new-to-brand (NTB) % and Brand Referral Bonus (BRB), per campaign, ad and product, next to ad spend.

Brand Referral Bonus

Every link will carry the advertiser's Brand Referral Bonus tag, turning paid social traffic into referral credits on qualifying Amazon orders, and the bonus earned will be tracked.

Sales sent back to the ad platform

Matched Amazon purchases will be sent back to the advertiser's Meta account, so campaigns that drive Amazon sales learn from real buyers.

Read how Amazon Attribution works

Questions, answered

Can I use PixlBridge with Amazon today?

Not yet. Coming soon. Until then you can use PixlBridge with your Shopify store and your Facebook & Instagram ads, and we'll let you know when Amazon is ready.

What will I need on the Amazon side?

Amazon Attribution, which reports the sales. It is free and available to Brand Registry sellers, vendors and KDP authors in supported marketplaces. If your Amazon Ads account isn't enrolled yet, you enrol in the Amazon Ads console, then connect Amazon in PixlBridge once it's available.

How quickly do Amazon sales show up?

Amazon shares these sales in its own reports, typically within a day or two, per Amazon, so they will appear in PixlBridge later than Shopify sales. When Amazon corrects a report, PixlBridge will keep up, and it's built so each order is counted once.

Does it work when people shop in the Amazon app?

It will. When someone taps your ad inside the Facebook or Instagram app, the link will open the product in the Amazon app if they have it, and in the browser if they don't.

Can a tracking link send people somewhere else?

No. PixlBridge links will only ever go to Amazon. Any other destination will be refused when the link is made, and again when someone clicks it.

For the technical folks: how is the sale matched?

Each link is a short go.pixlbridge.com redirect. PixlBridge creates an Amazon Attribution tag through the Amazon Ads API and appends it at redirect time; existing attribution parameters are preserved. The redirect records fbclid, sets a first-party _fbp cookie and notes device, browser and a normalised IP, then deep-links into the Amazon app on iOS and Android. Attribution reports are pulled per workspace on a schedule with a rolling 30-day window; each order is stored once with a deterministic event ID, matched to the tagged click and sent to your Meta dataset as Purchase and AddToCart with fbc, fbp, IP and user agent. A workspace-level Brand Referral Bonus tag is added to links that don't already carry one. Coming soon.

Keep exploring

Start with Shopify today

Amazon is coming soon. Meanwhile, connect your Shopify store and your Meta ads: 14 days free, no card required.

Start freeTell me when Amazon is ready