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Shopify server-side tracking

Shopify server-side tracking: every visit and sale, sent to Meta

Connect your Shopify store in about 2 minutes. PageView and browsing events reach Meta in seconds and purchases within about a minute, so your ads learn who buys. You see every event in PixlBridge within seconds.

Start freeHow to set it up

14 days free · No card required · No code

What you get

Shopify and the Meta Conversions API, connected

  • Purchases reach Meta (CAPI)

    Orders come straight from Shopify to our server and on to the Conversions API, so your sales get there even when browsers block the pixel.

  • Deduplication built in

    Each event gets a deterministic event_id, so Meta keeps one copy when your browser pixel sends the same ID. One setting to check

  • Nothing to change in your theme

    PixlBridge adds an app-owned web pixel through Shopify. No code, no theme edits, and it works with Shopify's checkout.

  • Tracking health at a glance

    The My store page shows whether tracking works, which match keys reach Meta for Event Match Quality (EMQ), and what to fix if something's off.

  • Shopify analytics

    Revenue by day, AOV, your best sellers, sales by channel, and which Meta ads shoppers clicked.

  • Hashed customer data

    Emails and phone numbers are SHA-256 hashed before they're stored or sent. The web pixel follows your store's cookie-consent settings.

Shopify analytics

Revenue, orders and AOV on one page

See what sold, when, and where the shoppers came from. Every metric has a little “?” with its one-line meaning.

  • Revenue by day, with the change from the period before
  • Your best sellers and the revenue each one earned
  • Sales by channel: Meta ads, Google, email and more
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Shopify sales in PixlBridge: total sales, orders, average order value (AOV) and units sold, total sales by day, sales by channel, how your sales add up from gross sales to net sales and total sales, and when people order
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My store: the Shopify store and the Meta ad account connected and sending sales to Meta through the Conversions API (CAPI), Amazon marked coming soon, the Meta Pixel + Conversions API tracking check, and recent store events marked “Sent to Meta (CAPI)”

My store

Is it working? One look tells you.

Your store, your Meta ad account, and whether your events reach the Conversions API. If something needs attention, it says what to do, in one sentence.

Read the Shopify guide

Set up

Ready in about 2 minutes

No developer, no code, nothing to change in your store.

  1. Sign up free

    14 days free. No credit card.

  2. Connect your Shopify store

    Type your store's name, any way you like, and click Install in Shopify. It takes about 30 seconds.

  3. Connect your Meta ads

    Sign in with Facebook and pick your ad account. Your visits and sales start reaching Meta.

Tip: ask for a phone number at checkout. It's a strong match key, so Meta recognises more of your buyers (higher Event Match Quality).

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Setting up a new PixlBridge account: type your Shopify store’s web address and continue to Shopify, then connect your Meta ad account

Also in PixlBridge

The AI Ad Creator makes your ads, too

Image and video ads from your Shopify product photos, in 5 styles including the UGC (user-generated content) look, for every placement, in minutes. Your product stays as it is, and you approve every one. Your free trial includes 5 AI ad images; after that it comes with Starter, Growth and Scale.

See the ads it makes

Questions, answered

Do I need to change my theme or add code?

No. When you connect your store, PixlBridge adds an app-owned web pixel through Shopify itself (Shopify's own pixel system). It works with Shopify's checkout and needs no code in your theme.

Which Meta standard events are sent?

PageView (store visits), ViewContent (product views), Search, AddToCart, InitiateCheckout (started checkouts), AddPaymentInfo (payment details added) and Purchase. You can switch each one off for a store.

I already use Facebook's own app for Shopify. Do I still need PixlBridge?

Keep it: the two work side by side. The free Facebook & Instagram app from Meta sends your store's activity to Meta so your ads can learn. PixlBridge tells you what happened to your money: revenue, ad spend, blended ROAS, the ROAS and CPA of your best and worst ads, and whether your tracking works.

A product gets visitors but no sales. Can PixlBridge tell me why?

Yes. “Why no sale?” shows the funnel drop-off on that product (product views, adds to cart, checkouts initiated, purchases), next to your store's usual rates, and gives you one clear thing to try for each problem. When there simply haven't been enough visitors yet, it says so, so you don't change something that works.

Will Meta count my purchases twice?

Not from PixlBridge alone: each purchase becomes one Purchase event with its own event_id. Meta keeps one copy of a purchase your browser pixel also sends only when the pixel sends the same event_id. Facebook's own Shopify sales channel at its Maximum data-sharing level sends purchases with its own IDs: PixlBridge flags the overlap so you can lower that setting or switch off purchases in PixlBridge for that store. Read the details

What customer information do you keep?

None in plain form. Emails, phone numbers, names, addresses and customer IDs are SHA-256 hashed as they arrive, and only the hashed values are stored and sent to Meta. Shopify's privacy requests (data requests and deletions) are handled automatically.

Which plan do I need?

Shopify stores are included from the Starter plan (1 store) up to 10 stores on Scale. Every new account starts with a 14-day Growth trial with 3 stores, and no card is needed.

For the technical folks: what exactly does it do?

An app-owned web pixel (Shopify Web Pixel API, checkout-extensibility compatible) plus HMAC-verified orders/create, orders/paid, orders/updated and checkout webhooks feed server-side Meta Conversions API events: PageView, ViewContent, Search, AddToCart, InitiateCheckout, AddPaymentInfo and Purchase. Purchases are keyed by checkout token, so the pixel beacon and the webhook merge into one event with a deterministic event_id that Meta deduplicates against a browser pixel within its 48-hour window. Checkout and purchase events wait about 30 seconds so both sources can merge; other events go right away, and due events are picked up every few seconds. The web pixel requires the visitor's analytics and marketing consent where the store asks for it. Match keys (em, ph, fn, ln, ct, st, zp, country, external_id) are normalised and SHA-256 hashed; fbc, fbp, client IP and user agent are passed through. Events go out in batches of up to 1,000 with retries and backoff, and never when older than seven days. Shopify's GDPR webhooks are implemented.

Keep exploring

Connect your store in about 2 minutes

Try PixlBridge free for 14 days, no card, with 5 AI ad images.

Start freeInstall from the Shopify App Store