Guides
Practical guides for Meta ads that sell off-site.
Setup walkthroughs and explainers written by the team that builds PixlBridge. No fabricated statistics; where a number is illustrative, we say so.
Amazon
Meta Ads to Amazon Attribution: The Complete Setup Guide
Step-by-step: connect Meta and Amazon, create tracked links with Amazon Attribution tags, verify Purchase events in Events Manager and read per-ad ROAS.
9 min read · Updated
Shopify
Shopify Meta Conversions API: Server-Side Tracking Explained
How server-side Purchase events from Shopify reach Meta: web pixel plus order webhooks, hashed match keys, event_id deduplication and verification.
9 min read · Updated
Amazon
Amazon Brand Referral Bonus: How to Earn It with Meta Ads
What the Brand Referral Bonus is, who qualifies, how attribution tags on Meta ad links earn the credit, how it is paid and how to automate the tag.
7 min read · Updated
Conversions API
Event Match Quality: What It Is and How to Raise It
Event Match Quality scores how well Conversions API events match Meta accounts. Which parameters count, how to normalise and hash them, what to fix first.
8 min read · Updated
Strategy
Why Meta Optimizes for Link Clicks Instead of Buyers (and How to Fix It)
If your sales happen on Amazon, Meta never sees them and optimises for cheap clickers. Why that happens and how sending real purchases back changes delivery.
7 min read · Updated
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