Guides
Guides to Meta ads metrics and Shopify tracking.
ROAS, the Conversions API (CAPI), Event Match Quality and funnel drop-off: what each term means, how it is calculated and what to do about it, written by the team that builds PixlBridge. Where a number is only an example, we say so.
Meta ads
How to Download a Video from the Meta Ad Library
Can you download a video from the Meta Ad Library? Why there's no download button, how to download your own ad videos, and how to save competitor ads.
6 min read · Updated
Metrics
What Is ROAS? Formula, Break-Even ROAS and Blended ROAS (MER)
ROAS (return on ad spend) is purchase value ÷ ad spend. The formula with worked examples, ROAS vs ROI, blended ROAS and MER, and your break-even ROAS.
7 min read · Updated
Conversions API
Meta Pixel vs Conversions API: Why Shopify Stores Use Both
Meta Pixel vs Conversions API: browser vs server events, why browsers lose pixel events, event_id deduplication, Event Match Quality, and how to run both.
7 min read · Updated
Shopify
Shopify Traffic but No Sales? How to Find the Funnel Drop-Off
Shopify traffic but no sales? Read the funnel from landing page views to Purchase, find the step where shoppers drop off, and see what to check and fix first.
7 min read · Updated
Metrics
Facebook Ads Metrics Glossary: ROAS, CPA, CPM, CTR and More
Facebook (Meta) ads metrics glossary: ROAS, MER, CPA, CPC, CPM, CTR (all) vs CTR (link), conversion rate, AOV, frequency, ThruPlays and EMQ, with formulas.
6 min read · Updated
Shopify
Shopify Meta Conversions API: Server-Side Tracking Explained
How server-side Purchase events from Shopify reach Meta: web pixel plus order webhooks, hashed match keys, event_id deduplication and verification.
9 min read · Updated
Conversions API (Amazon coming soon)
Event Match Quality: What It Is and How to Raise It
Event Match Quality scores how well Conversions API events match Meta accounts. Which parameters count, how to normalise and hash them, what to fix first.
8 min read · Updated
Strategy (Amazon coming soon)
Why Meta Optimizes for Link Clicks Instead of Buyers (and How to Fix It)
If your sales happen on Amazon, Meta never sees them and optimises for cheap clickers. Why that happens and how sending real purchases back changes delivery.
7 min read · Updated
Amazon (Amazon coming soon)
Meta Ads to Amazon Attribution: The Complete Setup Guide
Step-by-step: connect Meta and Amazon, create tracked links with Amazon Attribution tags, verify Purchase events in Events Manager and read per-ad ROAS.
9 min read · Updated
Amazon (Amazon coming soon)
Amazon Brand Referral Bonus: How to Earn It with Meta Ads
What the Brand Referral Bonus is, who qualifies, how attribution tags on Meta ad links earn the credit, how it is paid and how to automate the tag.
7 min read · Updated
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